Pictures formed by the imagination of your clients are exceedingly more powerful than any picture you could show them.
We’re better off relying on a number of stories than we are relying on a story of numbers. Think of some of the experiences you or some of your clients have had that would resonate with your clients and prospects. Practice the art of telling the stories well – this triggers imagination and the inclination to relate with you. Think of why you repeat the stories you share with others…it’s because they make you laugh, made you think, made you wonder.
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