Ever been in a conversation with an “expert” whose explanations were laced with “insider speak” and jargon? I remember such an experience with a technology consultant who spoke over all our heads and after he left we said to one another, “I guess if he can keep us in the dark he can continue to charge us $200/hour.” His behavior didn’t make us trust his competence more but made us distrust his motives.
We will all do well to purge industry speak, and the lexicon of legitimacy, from our explanations and dumb it down so no one feels stupid while listening to us.
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