The Five-Second Test is a popular way that design professionals determine if a homepage is conveying important information to a first-time visitor. Here’s how it works: Grab someone who isn’t all that familiar with your business. Show them your homepage on a laptop or in a Zoom window for five seconds, and then close the window.

Based on that five-second viewing, what can your test subject tell you about your company, your services, and the types of problems you can solve?

In this 2-minute excerpt from an ROL Advisor Learning Hour, marketing expert Samantha Russell of Twenty Over Ten explains how to optimize your homepage so that you pass this critical test and drive prospects to your call to action.