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[Excerpt] Anticipation is its own reward.
Yes, it can be fun to spend a few days hunting for the best TV details or comparing specs for a new laptop purchase. But the payoff for all that planning is still just another thing. And, in many cases, there’s no real payoff at all. How often have you stared at a screenful of open browser tabs and just clicked on something to be done with it? Or suffered analysis paralysis and decided that what you were thinking about buying wasn’t worth the hassle?
Imagining yourself on a tropical beach or zooming around on roller coasters is a much more visceral thought experiment than deciding how big your next TV should be. Plus, the payoff is real: you’ll be there soon enough! And as you and your family plot out the details of your next experience — where you’ll stay, where you’ll eat, what activities you’ll do — your planning will build anticipation that will make the experience itself even more rewarding.
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